Viator Product Content

Tour Descriptions

SEO-optimised descriptions written for Viator's bookable tours and activities. Wrote and edited 10+ descriptions per day, from June 2014 through January 2016. Managed assigning for project from 2016 onward, and took over as project lead in 2017, establishing a new treatment and tone and voice. Pre/post test conducted in 2019 showed pages with unique descriptions saw a 9.62% increase in conversion rate, compared to pages featuring content provided by the tour provider.

Insider Tips

Value prop–driven blurbs added to Viator product pages to aid comparison. Led project from ideation to implementation, and edited content. Pages included in the test saw an average YoY conversation rate increase of 0.98%.